The name Proffini comes from Pro and Ffin, meaning Infinite Finesse—a reflection of our commitment to unparalleled craftsmanship, innovative design, and responsible luxury. We believe that diamonds should be sustainable, ethical, and free from limitations. With lab-grown diamonds, we bring you brilliance that doesn’t harm the planet, exclusivity that’s accessible, and designs that are as unique as you.
Our jewelry is not just about adornment—it’s about making a statement with purpose.
Our Journey
At Proffini Jewels, our story is one of passion, craftsmanship, and a commitment to redefining luxury. Our journey is just beginning, but our vision and determination are already making a noticable impact. Looking ahead, we aspire to push the boundaries of what's possible, continually setting new benchmarks for success and inspiring positive change in our industry and beyond.
2019
The foundation was laid with the setup of our in-house lab-grown diamond factory, ensuring sustainability and excellence from the very start.
2023
What began as a passion project turned into a brand in the making. Zeel and Aadish started crafting custom-made jewelry for friends and family, blending innovation with timeless elegance.
2024
A milestone year. Zeel took a leap of faith, leaving her corporate career to set up Proffini’s first office in Zaveri Bazaar, the heart of Mumbai’s jewelry hub, alongside Aadish.
2025
Growth and expansion. Rishil and Vidhita joined the journey, bringing in fresh creativity and expertise. This year also marked the launch of our first flagship boutique at Hughes Road, a space dedicated to showcasing our finest designs.
Meet our founders
Aadish Shah
Partner at Proffini Fine Jewels, seamlessly blends his extensive business acumen with a rich background as a former yarn trader. His innovative entrepreneurial spirit and strategic foresight are driving the evolution of sustainable jewellery at Proffini, redefining the luxury jewellery landscape with eco-friendly elegance.
Rishil Shah
Partner at Proffini Fine Jewels, brings an unparalleled entrepreneurial acumen honed through his family's 50+ year-old natural diamond trading business. With a keen interest in running multiple ventures and a knack for orchestrating success from behind the scenes, Rishil is driving the industry's evolution with his unmatched expertise and dedication.
Vidhita Shah
Co-founder at Proffini Fine Jewels comes a deep understanding of luxury retail and has a masterful command at marketing. Her innovative approach and strategic brilliance are not just keeping up with trends—they're setting them. Vidhita's unwavering dedication to excellence ensures that the brand continuously captivates and inspires the next generation of diamond lovers.
Zeel Shah
A digital strategist turned jewellery connoisseur, is the visionary mind behind Proffini. With a deep passion for contemporary designs and a commitment to empowering women entrepreneurs, she is transforming the diamond jewellery landscape with her pioneering approach. Her remarkable expertise and strategic insight radiate through every facet of her work, fostering innovative growth and setting new benchmarks in the industry
The Proffini Promise
At Proffini, we promise to deliver exquisite, high-quality lab-grown diamond jewellery that embodies trust, innovation, and artistic brilliance.
Our craftsmen pour their hearts into every piece, ensuring each creation tells a unique story of love and commitment.
With a deep respect for our planet, we craft our jewelry sustainably, making luxury both ethical and affordable.
Let our ethically sourced diamonds be a symbol of your enduring love, shining as brightly as your most cherished moments.
#FromLabtoLove
Exceptional Craftsmanship
Each piece is crafted with precision, ensuring flawless quality and finishing that stands the test of time
Hallmarked Gold
BIS-certified for purity and authenticity, ensuring quality and peace of mind in 10K, 14K, and 18K options
Certified Excellence
Our diamonds are IGI Certified (for 1ct and above), and our jewelry is SGL Certified, ensuring authenticity and value
Lifetime Buyback & Exchange
Get 100% exchange value and 80% buyback on your purchase, ensuring flexibility, value, and security—always
Lifetime Servicing
We offer lifetime services, including polishing and repair, to keep your jewelry looking as good as new
Secured Shipping
Enjoy free, insured, and reliable PAN India shipping, ensuring your purchase arrives safely and in perfect condition—every time
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